Lindt & Sprungli: Gold Bunny Campaign
One of the first major brand activations to take place at Westfield London was the magical Lindt meadow and maze, which enchanted children and families who came face-to-face with the Gold Bunny and Master Chocolatiers.
Driving sales throughout the key Easter period, this activation included point of sale displays and promotional offers and leveraged a partnership with Great Ormond Street Hospital.
In ten days over 1.3million people took part at Westfield and Bluewater shopping centres, whilst product awareness rose from 77% to 94%. – Innovision
The event was without doubt a great success, the public thoroughly enjoyed the maze experience, the shopping centre was very happy with the high level of production and our client was thrilled.
We were aiming to raise £25,000 for Great Ormond Street Hospital Children’s Charity. We are very pleased to be able to say that we were able to blow the target out of the water with our activity at Westfield and Bluewater, raising an impressive £33,000 across both events for the charity.